Will Stark
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Will Stark
SMS Text Messaging Specialist
Will Stark
SMS Text Messaging Specialist
With a strong history of developing forward-thinking digital concepts, this team member played a key role in launching some of the earliest innovations in the digital space. In 2000, he introduced one of the first platforms allowing users to purchase individual digital music downloads for 99 cents—an idea later adopted by major services such as iTunes.
In 2007, he helped develop a mobile app that enabled consumers to scan barcodes or search product names to instantly compare prices and read reviews, a concept similar to what Google Goggles later offered.
In 2012, he launched an SMS Text Mobile Marketing Platform that achieved an impressive 10% redemption rate, far surpassing industry standards.
He brings extensive entrepreneurial experience to the OutdoorZ Media team, having collaborated on major projects with companies like iHeartMedia and Verizon, and earning recognition from Harvard Business School.
He has also worked alongside respected industry leaders including Alan High—former President and General Manager of Clear Channel Spectacolor and Malls Division—and the late Red McCombs, a legendary entrepreneur who owned nearly 400 businesses, including three professional sports teams, and co-founded iHeartMedia.