Karen Muth-Pasco

Karen Muth-Pasco is a results-driven media buying professional with more than 18 years of experience developing strategic campaigns that deliver real, measurable results. She focuses on evaluating media channels and placing purposeful, data-informed campaigns that maximize reach, engagement and return on investment.

For more than a decade, Karen has worked within the California media market, partnering closely with advertising agencies, media directors, buyers and planners to build integrated campaigns across multiple media platforms. With experience placing media across a wide range of channels, she uses audience insights, market data and competitive information to create strategies that connect brands with the right audiences at the right time.

Karen is known for her strong negotiation skills and ability to build lasting professional relationships. She consistently secures competitive rates and added value while helping clients get the most from their media investments. Her approach blends thoughtful strategy with hands-on execution, guiding campaigns from concept through placement, tracking performance and ensuring each campaign delivers meaningful impact.

Strategic, collaborative and results focused, Karen brings experience, insight and energy to every campaign she leads!